NeosThera – Smart Control for at-home magnetotherapy
NeosThera
Represents an innovation in at-home magnetotherapy: a minimalist hardware device (status LED and ON/OFF button) that delegates full control over therapy parameters to the mobile app, from protocol selection to time management.
NeosThera Technology
Moves complexity from hardware to smartphone, a familiar interface even for older users. Integrates 12 clinically-validated therapy protocols, from pain relief to osteoporosis, with parameters optimized for each specific condition.
NeosThera Mobile App
Acts as the therapy control center: secure Bluetooth connection, guides the therapeutic process, and provides pre/post assessment system with a visual VAS scale. Creates a personal database of treatment responses to optimize the care pathway.
Context and Challenge
With Neos Sistemi’s hardware already engineered and certified, the central challenge was to create a software experience that made magnetotherapy accessible and measurable. The usage context analysis revealed three critical dimensions that defined the project’s success.
01 Simplicity Challenge
The invisible interface
The main issue was the high dropout rate (>70%) of traditional devices with complex interfaces for elderly users. The radical solution to remove the hardware interface leverages existing smartphone skills. Onboarding becomes a visual carousel, and selection is handled through illustrated cards instead of numeric menus on monochromatic LCDs.
02 Clinical Challenge
Measuring the invisible
Magnetotherapy does not produce perceivable sensations, generating mistrust ("I don’t feel anything, is it on?") and making it impossible to assess compliance. We implemented structured self-evaluation using a 1-5 VAS scale and emojis before/after each session. The system creates therapeutic response graphs, motivating the patient and providing data to personalize protocols.
03 Technical Challenge
Reliability as a foundation
The "smart autonomy" architecture ensures treatment continues independently even without connection after starting. The app maintains a heartbeat every 5 seconds for non-critical monitoring. Encrypted database with deferred sync ensures data persistence, and intelligent battery management prevents interruptions.
Objective
The app was not intended to be just a "smart remote control," but a true digital therapy assistant capable of:
Radically simplifying access to magnetotherapy
Quantifying effectiveness through patient-reported metrics
Ensuring therapy continuity with absolute reliability
Motivating adherence through visible feedback and progress
Evolving with the user, from guided first uses to expert mode
Technical Proposal
With the hardware already built, our work focused on:
Resilient architecture
- Optimized BLE GATT protocol for low power consumption
- Device autonomy after treatment start
- Encrypted local database for privacy
- Multilanguage support
- Session management with automatic recovery
- Smart local notifications for session-end reminders
- Voice support
- LiveActivity for real-time tracking during therapy
Native companion app
- Minimalist interface optimized for over-65 users
- 12 pre-configured and validated therapy protocols
- VAS-based self-assessment system pre and post session
- Favorites management for quick access to frequent treatments
- Complete history with timeline view
Results Achieved
Immediate use, even for elderly users
Increased therapy adherence
Pre- and post-treatment statistics
History of completed treatments
Continuous device monitoring during therapy
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Implementation
6 months (24 weeks)
Analysis and documentation
Full app design and animated prototype
App development
Testing and market launch (Apple Store and Google Play)
Next Developments
Short-term
Cloud profile for backup and multi-device sync, physiotherapist portal for remote patient monitoring
Medium-term
Custom protocols configurable by professionals, push notifications for therapy cycle reminders, gamification to increase engagement
Long-term
Integration with telemedicine platforms, predictive AI for automatic parameter optimization, marketplace for protocols validated by the clinical community.
Working with Airbag Studio was excellent: they thoroughly understood how our device works, its key features, and the target audience. They turned our needs into a functional app with a simple yet captivating design. Their support in the early stages of the project was crucial in transforming ideas and data into real value, laying solid foundations for a platform capable of connecting people and technology effectively.
Antonio Rosati
CTO
Project insights and outcomes
Winning Approach
Removing hardware complexity by shifting intelligence to the app, with immediate onboarding even for non-tech-savvy users
Challenge Solved
Making the invisible visible through data visualization: VAS charts show tangible progress, countdown reassures about operation, history motivates continuity
Next Evolution
Adaptive personalization based on response: AI suggesting optimal protocols by analyzing VAS patterns, integration with wearables for objective parameters, virtual coaching for maximum effectiveness
The difference of a partner specialized in digital healthcare
In the healthcare sector, selecting the right technology partner can determine the success or failure of a digital innovation. Airbag Studio stands out in the Italian and European landscape for a unique mix of expertise, methodologies, and tangible results that make the company the ideal partner for successful healthcare projects.
Design Thinking applied specifically to the healthcare sector
While many agencies apply generic methodologies, Airbag Studio has developed a Design Thinking approach specific to healthcare, documented and refined over years of experience. The company understands that, in healthcare, users only invest time in new digital tools if they clearly solve real problems. Their process always starts from direct dialogue with patients, doctors, nurses, and caregivers, generating solutions that address real everyday challenges rather than perceived issues.
Proven track record with medical device industry leaders
The credibility of Airbag Studio is demonstrated by successful collaborations with industry-leading medical device companies. Empatica, a pioneer in health monitoring wearables, chose Airbag for the design of its mobile applications, praising "the expertise and experience that led to a refined design and quality user experience." Amiko, specialized in solutions for respiratory therapy management, entrusted Airbag with the development of version 2.0 of its Respiro app, highlighting the company's ability to focus on the patient experience while following the latest native mobile development guidelines.
Specific technical expertise for healthcare innovation
Airbag Studio is not just an app development agency but a center of excellence for healthcare-critical technologies. The team is proficient in Bluetooth integration with medical devices, telemedicine systems development, and integration with wearables and activity trackers. This specialized technical expertise drastically reduces project risks and accelerates the time-to-market for innovative solutions.
Structured methodology that accelerates innovation
Airbag Studio's 6-phase process (Kickoff, Definition, Implementation, Execution, Control, Closure) has been specifically optimized to make "the journey from idea to market launch linear, short, and efficient." In a sector where delays in innovation can mean lost lives or missed opportunities, Airbag's ability to accelerate development while maintaining high quality standards is a crucial competitive advantage.
Multidisciplinary team that understands healthcare complexity
The Airbag team brings together designers, developers, strategists, and problem solvers in a truly multidisciplinary approach. This diversity of expertise is essential in healthcare, where solutions must balance clinical requirements, user needs, regulatory constraints, and technological innovation. The ability to "design complex applications that work in the simplest way possible" is especially critical in healthcare, where users often operate under stress or in emergency situations.
Commitment to social innovation and well-being
Airbag Studio explicitly declares its commitment to "investing and dedicating more and more time to the development of apps for health, well-being, and social innovation." This corporate mission aligned with healthcare sector goals means that clients get more than a supplier—they get a partner genuinely interested in the long-term success of the solutions developed.
End-to-end experience from prototype to market
Airbag Studio offers comprehensive capabilities that cover the entire digital healthcare product lifecycle: from prototyping for validation, to the development of complete ecosystems, integration with web management systems, through to deployment in app stores and continuous maintenance. This end-to-end capability eliminates the need to coordinate multiple vendors, reducing complexity, costs, and risks.
The competitive advantage of Airbag Studio
Choosing Airbag Studio for a healthcare project means relying on a partner who combines
Validated methodologies specifically for the healthcare sector
Quality certifications that ensure compliance and reliability
Proven experience with medical device industry leaders
Specialized technical expertise in healthcare-critical technologies
User-centered approach that puts patients and healthcare professionals at the center
Innovative vision aligned with health improvement goals
In a field where mistakes are not an option and innovation can save lives, Airbag Studio is the safe choice to turn innovative ideas into digital solutions that truly make a difference in people's lives.
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